FIFA 21 Ultimate Team Cosmetic Items Go on Sale (May 2021)
In May 2021, EA added cosmetic items to the FIFA 21 Ultimate Team store, with a banner at 11,000 coins or 150 FIFA Points and a full bundle at 60,000 coins or 700 FIFA Points.
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In brief
AI summaryIn May 2021, Electronic Arts added a cosmetic items store to FIFA 21 Ultimate Team, where items had previously come only from loot boxes.
FIFA 21 Ultimate Team cosmetics cost 11,000 coins or 150 FIFA Points for a banner, 15,000 coins or 200 FIFA Points for stadium music, and 25,000 coins or 300 FIFA Points per kit.
The FIFA 21 cosmetic bundle costs 60,000 coins or 700 FIFA Points, and 700 FIFA Points cost roughly 80 TL in the FUT store.
The FIFA 21 Ultimate Team store continues to expand. With the latest update, players will be able to buy cosmetic items from the store. Electronic Arts added cosmetic items to the Ultimate Team store in the game. Thanks to these items, which have no effect on how the game works, players will be able to change their appearance. However, according to the first details that emerged, these items are a bit expensive.
The Cosmetic Item Craze Begins in FIFA 21 Ultimate Team!
With its latest update for FIFA 21, Electronic Arts has expanded the range of in-game purchases. FIFA has opened a store within the Ultimate Team mode. With the store, players will be able to buy cosmetic items individually. Previously, cosmetic items could only be reached through the "loot box" system. However, the company is now seeking to earn more revenue by selling in-game cosmetic items in a separate panel.
The store does not have many cosmetic items for now, and the range is expected to expand in the coming period. In addition, Electronic Arts does not seem set to sell cosmetic items very cheaply, because the items that appeared in the first listing are quite expensive. For example, a banner that players might want to put in their stadiums costs 11,000 coins. Those who do not want to spend coins and would rather pay with FIFA Points can own a banner for 150 FIFA Points. Opening the store with Football Is Everything themed items, EA also sells stadium music, a home kit and an away kit. Players who want to add stadium music have to pay 15,000 coins/200 FIFA Points. The kits are sold for 25,000 coins/300 FIFA Points each. Users can also buy all the items in a single bundle. This costs 60,000 coins/700 FIFA Points. You can buy 700 FIFA Points for around 80 TL in today's FUT store.
EA's aim here is to make the price of individually bought items look high and give people the feeling that buying in bulk is advantageous.
This can be seen as a good sales strategy on their part.
