KRAFTON 2024 Strategy: Dark and Darker Mobile and inZOI

KRAFTON Keeps Growing With Dark and Darker Mobile and inZOI!

In 2024, the company will focus on releasing Dark and Darker Mobile and inZOI, developing the PUBG: BATTLEGROUNDS IP and leveraging global, top-tier AI technology for game development.

KRAFTON Keeps Growing With Its 2024 Games Dark and Darker Mobile and inZOI!

KRAFTON (CEO CH Kim) shared its 2024 management strategy today at the company-wide KRAFTON LIVE TALK (KLT) meeting.

The theme of this KLT was 'From Original Creative to Scale-up the Creative.' KRAFTON CEO CH Kim expressed his thoughts on the topic with the words, "2024 will be the year the 'Scale-Up the Creative' strategy bears its first fruit. A very important year lies ahead that will shape KRAFTON's step-by-step growth." Last year, KRAFTON announced its "Scale-Up the Creative" strategy, which aims to discover creative talent and transform into a global game publisher. The 'Scale-Up the Creative' strategy symbolizes a goal of discovering new excitement in games and expanding effectively into the global market.

With more than 20 game development operations already underway, including Dark and Darker Mobile, inZOI, Dinkum Mobile, Project Black Budget and the next game in the Subnautica series, KRAFTON aims to add new titles to its portfolio every year. Both Dark and Darker Mobile and inZOI are planned to be released in 2024.

KRAFTON Keeps Growing With Dark and Darker Mobile and inZOI!

CH Kim also called on KRAFTON members to strengthen their skills and change their approach. CH Kim encouraged all company employees to go beyond improving their publishing skills and to explore every area that increases creative value, including discovery, production and commercialization. KRAFTON plans to overhaul its internal structure so that its publishing units can orient themselves toward, and respond more flexibly to, potential trends and growth trends. The goal is to create an environment where new intellectual properties can quickly penetrate different markets.

In the mid- and long-term initiatives, the importance of continued investment in the global expansion of the PUBG: BATTLEGROUNDS IP and of the Indian market was emphasized. KRAFTON aims to gain a distinct competitive advantage by turning the PUBG: BATTLEGROUNDS IP into a franchise and building a platform ecosystem. In particular, the company plans to pursue a long-term brand strategy aimed at expanding the product line based on the PUBG: BATTLEGROUNDS IP and increasing development activities through internal and external studios as well as outsourcing. In addition, at the meeting CH Kim reaffirmed investment and growth prospects in the Indian market, including securing BGMI's top position in the Indian market and expanding publishing and esports activities in that country.

The importance of leveraging deep learning technology was also emphasized at the meeting. Kim expressed his commitment to actively involving this technology, seen as a 'game changer' with the potential to reshape the gaming industry, in the development process. Given KRAFTON's existing global top-tier AI R&D capabilities, he foresaw that this would not only increase production efficiency but also deliver innovative, user-focused experiences.

Kim concluded his remarks by saying, "2024 will mark the start of our new game lineup with the launch of Dark and Darker Mobile and will be the first year in which we see concrete results from our 'Scale-Up the Creative' strategy. For this process to turn into a productive cycle, our employees need to devote all their efforts to game development."

You can read our article for information about inZOI! :)

About KRAFTON, INC.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing games that spark curiosity by delivering fun and original experiences. Founded in 2007, KRAFTON is home to world-renowned developers such as PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games and Flyway Games. Each studio constantly strives to overcome new challenges and leverage innovative technologies. Their goal is to reach more gamers by expanding KRAFTON's platforms and services.

KRAFTON is responsible for leading entertainment properties including PUBG: BATTLEGROUNDS, PUBG MOBILE, The Callisto Protocol, NEW STATE MOBILE, Moonbreaker, Defense Derby and TERA. With a team of 3,000 people spread across nine countries, KRAFTON is a technology-driven company made up of top-tier talent that aims to expand its business beyond games into multimedia entertainment and deep learning. For more information, you can visit www.krafton.com.