Most-Followed Instagram Accounts (March 2023)

Instagram, since its launch in 2010, has come a long way. Once a simple photo-sharing app, Instagram has turned into something very different. Ultimately, Instagram has become a mirror of the things we care about, one that reminds us of everything each time we log in.

The app has even helped create a new type of celebrity. Instagram celebrities have changed the way we browse, the way we have fun, and even the way brands sell things to us. But when it comes to the biggest names on Instagram, we see quite the usual suspects. For example, Cristiano Ronaldo recently became the first human to pass the 500 million mark, and Lionel Messi is not far behind him.

In this article we will look at the most-followed Instagram accounts of 2023. Let's see who has how many followers. In our earlier article, we also covered the most-followed TikTok accounts of 2023 .

Most-Followed Instagram Accounts of 2023

Instagram: 620 Million

Instagram holds the most-followed account, with more than 500 million followers. Many of its more than 7,000 posts feature popular, creative or notable people such as Sharawang Samulia, Pua and Hoyeon Jung, the global superstar model and actress of Squid Game.

You can reach the Instagram account here.

Cristiano Ronaldo: 564 Million

Cristiano Ronaldo has had a great couple of years. Since his spectacular return to Manchester United, Ronaldo's star has continued to rise. Having passed the 500 million mark, Ronaldo has the most Instagram followers of any human, living or dead.

You can reach the Instagram account here.

Lionel Messi: 444 Million

Lionel Messi, the famous footballer nicknamed the GOAT of football, is one of Ronaldo's biggest rivals in football, especially after leading Argentina to victory at the 2022 FIFA World Cup, and also one of CR7's biggest rivals on the 'Gram. Known for his passion for fancy cars, the Argentine forward Lionel Messi has proven to be quite skilled at the social media game.

You can reach the Instagram account here.

Selena Gomez: 402 Million

Although Selena Gomez is open about avoiding social media, she has recently become the fastest climber on the list. Besides now having the most-followed Instagram account of any woman, she has the distinction of being the first woman to pass 400 million followers. While creating great content for her shoots, Gomez uses her platform for good, speaking openly about mental health and encouraging her followers to educate themselves about the importance of mental fitness.

You can reach the Instagram account here.

Kylie Jenner: 382 Million

Kylie Jenner, the brains behind Kylie Cosmetics, Kylie Skin, Kylie Swim, Kylie Baby and more, was included in the Forbes 30 Under 30 - Hall of Fame, 2022. Jenner is the first woman to break 300 million followers on Instagram. However, she lost the title of the world's most-followed woman to Selena Gomez.

You can reach the Instagram account here.

Here is the list of the other accounts that made the top 10:

Rank	Instagram Account	Follower Count
#6	Dwayne Johnson	370M
#7	Ariana Grande	362M
#8	Kim Kardashian	349M
#9	Beyonce	301M
#10	Khloé Kardashian	298M