What Is Facebook Pixel (Meta Pixel)? Cost and Setup
A Facebook Pixel, now officially the Meta Pixel, is a code snippet added to a business website that tracks how customers respond to Facebook Ads; as of October 2022 it is generally understood to be…
2 min read
In brief
AI summaryAs of October 2022, a Facebook Pixel (now officially the Meta Pixel) is a piece of code added to a business website to track customer interactions and responses to Facebook Ads.
Facebook Pixel is generally understood to be free in October 2022, although Meta's Business Help Center guide does not explicitly say so; Sprout Social and Shopify say it is free.
Meta offers three Facebook Pixel setup methods: adding the code manually, using a partner integration, or emailing the setup instructions to the person who updates the website code.
Contents3 sections
Facebook Pixel is a piece of code added to your business website that tracks how customers interact with it and how they respond to your Facebook ads; Meta says you can install it yourself or with a developer. If you have a website for your business and are wondering how well your ads are reaching potential customers, you will probably want to measure this to make sure the money you spend advertising your business is well spent. Meta offers a tool that can measure this by capturing how your customers interact with your business's website. In this article, we will go over what this tool does, how much it costs, what to expect when setting it up and whether it is worth trying. What is a Facebook Pixel? Let's take a look!
What Is a Facebook Pixel?
Put simply, a Facebook Pixel (now officially known as the Meta Pixel) is a piece of code that can be added to your business's website. Once this code is installed, it shows how people react to your Facebook Ads and tracks your customers'/prospective customers' interactions with your websites, such as buying a product from your site.
You can then use this information to target your ads to potential customers who are more likely to be interested in your ads and products in the future.
How Much Does Facebook Pixel Cost?
Facebook Pixel is generally understood to be free, although Meta's Business Help Center guide on the subject does not explicitly say so. However, the current consensus among social media management software companies such as Sprout Social and e-commerce companies such as Shopify is that Facebook Pixel is free.
What Does Installing a Facebook Pixel Involve?
According to Meta, you can install a Facebook Pixel by doing it yourself or by having a developer help you. If you plan to do it yourself, you will be happy to know that Meta offers a detailed step-by-step guide for both creating and installing a Facebook Pixel for your business's website.
Depending on your situation, Meta offers three setup methods: manually adding the code to your business's website, using a partner integration to do it, or emailing the setup instructions to the person responsible for updating the website's code.
Frequently asked questions
Questions answered in this article
What Is a Facebook Pixel?
Put simply, a Facebook Pixel (now officially known as the Meta Pixel) is a piece of code that can be added to your business's website. Once this code is installed, it shows how people react to your Facebook Ads and tracks your customers'/prospective customers' interactions with your websites, such as buying a product from your site. You can then use this information to target your ads to potential customers who are more likely to be interested in your ads and products in the future.
Go to sectionHow Much Does Facebook Pixel Cost?
Facebook Pixel is generally understood to be free, although Meta's Business Help Center guide on the subject does not explicitly say so. However, the current consensus among social media management software companies such as Sprout Social and e-commerce companies such as Shopify is that Facebook Pixel is free.
Go to sectionWhat Does Installing a Facebook Pixel Involve?
According to Meta, you can install a Facebook Pixel by doing it yourself or by having a developer help you. If you plan to do it yourself, you will be happy to know that Meta offers a detailed step-by-step guide for both creating and installing a Facebook Pixel for your business's website. Depending on your situation, Meta offers three setup methods: manually adding the code to your business's website, using a partner integration to do it, or emailing the setup instructions to the person responsible for updating the website's code.
Go to section
