Türkiye Game Sales Rose 7% Year-Over-Year in July 2024
Game sales in Türkiye rose 3% month-over-month and 7% year-over-year in July 2024, with mobile games and Free Fire leading the growth, according to Oyunfor.
- Türkiye's game sales in July 2024 rose 3% versus June 2024 and 7% versus July 2023, per Oyunfor data.
- Mobile games were July's fastest-growing category, and Free Fire and Counter-Strike 2 were among the top sellers.
- Istanbul had the most game purchases in July 2024, and players aged 21-30 were the biggest spending age group.
Game Sales in Türkiye Started the Second Half of the Year Strong!
According to a statement from Oyunfor, one of Türkiye's largest digital game retailers, July's game sales rose compared to the previous month.
Based on the data released by Oyunfor, game sales in July rose 3% compared to June and 7% compared to July 2023. PC and mobile game purchases increased compared to other months, while console game sales volume stayed flat. Mobile games were the category with the biggest increase in July.
Game Sales in Türkiye Started the Second Half of the Year Strong!
Breakdown by category
PLATFORM |
MAY 2024 |
JUNE 2024 |
JULY 2024 |
PC |
40% |
41% |
37% |
Console |
27% |
28% |
25% |
Mobile |
33% |
31% |
38% |
Top 10 games by in-game purchase volume
Most of July's purchase volume came from FPS games, continuing players' interest in competitive action titles. Six of the top 10 best-selling games were also in the PC category, showing the platform still commands a significant player base and purchasing power in the games industry. Among mobile games, Free Fire increased its sales compared to the previous month.
1. Free Fire
2. Counter Strike 2
3. PUBG Mobile
4. Valorant
5. Honor of Kings
6. League of Legends
7. World of Warcraft
8. Metin2
9. Call of Duty: Modern Warfare 3
10. Mobile Legends
Best-selling gift cards1. App Store & iTunes Gift Card 2. Xbox Gift Card 3. Steam Wallet Code Gift Card 4. Roblox Robux Gift Card 5. Google Play Gift Card
Breakdown by city
In July, Istanbul recorded the most game purchases. Istanbul was followed by Izmir, Ankara, Antalya and Bursa. Compared to the previous month, game purchases declined in Antalya.
# |
MAY 2024 |
JUNE 2024 |
JULY 2024 |
1 |
Istanbul |
Istanbul |
Istanbul |
2 |
Izmir |
Izmir |
Izmir |
3 |
Ankara |
Antalya |
Antalya |
4 |
Antalya |
Ankara |
Antalya |
5 |
Bursa |
Bursa |
Bursa |
Breakdown by age range
In June, a significant share of total game purchases were made by players aged 21-30.
AGE |
MAY 2024 |
JUNE 2024 |
JULY 2024 |
18-21 |
6% |
5% |
5% |
21-30 |
51% |
52% |
53% |
30+ |
43% |
43% |
42% |
Breakdown by gender
GENDER |
MAY 2024 |
JUNE 2024 |
JULY 2024 |
FEMALE |
33% |
33% |
32% |
MALE |
67% |
67% |
68% |
About Oyunfor.com
Founded in 2010, Oyunfor is a digital platform that serves online and offline PC, console and mobile games with a "player-first" approach. Built to serve the wants and needs of gaming fans, Oyunfor owes its steady year-on-year growth to a shopping experience focused on customer satisfaction that is fast, reliable, practical, accessible and responsive.
As the authorized retailer in Türkiye for 85 game companies, including Ubisoft, Gameforge, Konami, Bethesda, Capcom, Riot Games, PUBG Corp, Crytek, Paradox and Techland, Oyunfor combines the fastest and best price guarantee with the highest quality pre- and post-sale support, backed by a team of expert, dynamic and innovative staff. Oyunfor continues its work with domestic and international partners toward a vision of building a global brand.
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Sources
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