LEGO Group and Epic Games Team Up for the Metaverse

LEGO Group and Epic Games announced today that they are entering into a long-term partnership to shape the future of the metaverse and make it safe and fun for kids and families. The two companies will come together to create an immersive, creatively inspiring and engaging digital experience for children of all ages to enjoy together. The family-friendly digital experience will give kids access to tools that empower them to be confident creators in a safe and positive space, and offer great play opportunities.

Are LEGO Group and Epic Games entering the metaverse? What are their principles? The details of the news are in our article!

Are LEGO Group and Epic Games Entering the Metaverse?

LEGO Group CEO Niels B Christiansen said: "Children enjoy playing in both digital and physical worlds and move seamlessly between the two. We believe there's huge potential for them to develop lifelong skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for everyone. Just as we've protected children's rights to safe physical play for generations, we're committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and fun future." Epic Games CEO and Founder Tim Sweeney said: "For nearly a century, the LEGO Group has captivated the imaginations of children and adults through creative play, and we're excited to come together to build a fun, entertaining space in the metaverse made for kids and families."

As the metaverse develops, it's reshaping how people meet, play, work, learn and interact in a virtual, 3D world. LEGO Group and Epic Games will combine their broad experience to make sure this next iteration of the internet is designed from the ground up with children's wellbeing in mind. Epic Games has expertise in building creative tools and immersive worlds that are open and accessible to players and developers everywhere. It stands at the forefront of pop culture, creating experiences that connect people through games, music and creative collaboration. Epic is also committed to enabling developers to create age-appropriate experiences online, and in 2020 acquired SuperAwesome, a pioneer in technology designed to enable safe digital interaction with children under 16. For 90 years, the LEGO Group has inspired generations of children through play with the endless creative possibilities of the LEGO brick, which remains the core of its business. The company is a leader in defining safe digital play experiences for children, including developing an industry-standard Digital Child Safety Policy with UNICEF and the 2016 launch of the first fully live-managed social app for kids.

What Are LEGO Group and Epic Games' Metaverse Principles?

LEGO Group and Epic Games have adopted three principles to ensure that the digital spaces they develop safely offer engaging play opportunities:

• Protect children's right to play by making safety and wellbeing a priority.
• Protect children's privacy by putting their best interests first.
• Empower children and adults with tools that give them control over their digital experiences.

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